Evaluation Question 2

How does your media product represent particular social groups?

The social group I aimed to attract were 16-21 year olds who loosely followed the punk and alternative subculture. I portrayed this punk image by selecting the correct camera angle and lighting in order to appeal to the punk social group.

The way I have represented the social groups is by use of text fonts and colour scheme, the font I have used is called chiller and it has quite an alternative look about it, I feel this gives the magazine a punk vibe straight away. The colour scheme I have used consists of red, black and white, I chose these colours as the result of my survey saw that these were the colours that the audience felt would appeal to them the most, the deep red, in contrast to the black and white gives the magazine cover a punkish look.

The social group “punk” tend to outrageous and have a clear attitude about them, so by using a medium close up I have tried to convey this attitude. The girl I photographed fits into this alternative subculture, by using her as the image of the magazine it makes it more appealing to the subculture I am trying to attract.

The location I used to take the image was in a studio, as I felt it needed to be in a room which was well lit, also an advantage to using a studio is that you have the opportunity to use a green screen, this is important when it comes to cropping down the image to fit on the magazine cover.

Concerning the journalism of my magazine I have used language which I believe will appeal to the audience. Throughout the magazine I have made it appeal to the teenage subculture by using informal language however it also contains formal text too as after all the target audience is 16-21.